Karangahape Road
Auckland's precinct for creative thinkers.
Karangahape Road
Auckland's precinct for creative thinkers.
Marketing Strategy / Brand Guidelines / Website Build
Marketing Strategy / Brand Guidelines / Website Build
Karangahape Road is home to those that like to work and play outside the box.
The brand is built on the area's diversity.
Create content worth stealing — work with coveted local artists, designers, photographers and videographers.
Instill consistency — streamline eDMs and social media platforms, and launch an attractive website.
Be bold — with all marketing, and actively reconnect business owners with the local community.
SERVICES
Annual Marketing Strategy — Brand Guidelines — Website Build — Social Media Management — Content Creation — New Business Brochure —
An Annual Calendar of Public Events — Quarterly Business Workshops — Street Celebration for 20,000 Attendees
Increased the @kroadnz Instagram following by 1,490 to 4,490 over 7 months.
Marketing Campaign with Motion Sickness - Be Our Guest
Client
The Karangahape Road Business Association (KBA) is funded by the 450 businesses trading within the Karangahape Road precinct in Auckland, New Zealand. From 2020 to November 2024 Lisa worked with the KBA to foster the area's economic development by delivering a comprehensive marketing strategy and programme of public events. The KBA works in partnership with Auckland Council's city-wide Business Improvement Plan.