Tūrama means to "to give light to" or "to illuminate" in te reo Māori.

Art, food, performance — marketing the event experience to individuals, couples and groups, across three age groups.

Increase incentive — offering reasons to come into the city, outside of the festival. Spend a day or weekend in Auckland.

Clear information — in depth FAQ page on transport, amenities, parking, timings, city guides, disabled access, etc.