Tūrama Festival
Immersive arts and performance festival.

Branding / Marketing / Website

Tūrama means to "to give light to" or "to illuminate" in te reo Māori.

Art, food, performance — marketing the event experience to individuals, couples and groups, across three age groups.

Increase incentive — offering reasons to come into the city, outside of the festival. Spend a day or weekend in Auckland.

Clear information — in depth FAQ page on transport, amenities, parking, timings, city guides, disabled access, etc.

SERVICES

Marketing Strategy — Brand Guidelines — Website  Build — Social Media

Content Creation — Advertising

The flexible brand identity ensures a fresh but recognisable look can easily be developed for future events.

Client

Tūrama is curated by Noir Events for Elemental AKL: a month-long series of ticketed and free events put on by Auckland Unlimited, as a celebration of art, food, entertainment and culture. Over the month, Auckland’s eateries, bars, parks, public spaces and more transform into a place of excitement and inspiration for all ages.